The Exponential Power of Design
Rob is a multidisciplinary creative director and designer with 15+ years of experience leading brand creative, online and offline, in the luxury, technology, and lifestyle industries.
Inspired by lifestyles that use far less energy and are far more glamorous, Robert’s unorthodox approach to brand-building delivers iconic design with unique recognition. Advocating for cultural and personal simplification, his process explores the intersections between history, customs, and technology to discover how objects and ideas evolve to fit the needs of modern living.
Robert believes that filling the absence of the community scale with scenarios that promote the human scale curates interactions that weave the fabric of society that bonds us together.
Robert leads creative direction, product development, and strategic leadership at VALENCE, a light electric vehicle (LEV) technology startup that transforms local communities by maximizing the potential of the electric bike and protected bike lane.
Robert is half of the design duo LOVARO with Allen Zadeh. They combine product design, visual identities, lighting, and interior design to create innovative, forward-looking products and brands. Their designs are simple, practical, and thoughtful, with approachable forms that respond to daily use.
Robert’s digital and physical art combines painting, sculpture, photography, filmmaking, and installation to form the foundation of his creative output.
He holds degrees in Architecture (ARCH) | Environmental Design from the University of Colorado at Boulder and BFA in Graphic Design & Media Arts Art Center College of Design in Pasadena, CA.