I am Robert, a dedicated, insightful, and innovative creative leader who strongly believes in the transformative power of design. I blend design thinking with art direction to create stunning brand experiences that uplift the human spirit.
With over 15 years of experience, my graphic, packaging, digital, media, product, and interior design skills can help you develop solutions that elegantly shape your brand’s current and future presence.
Hello
Thank you for visiting!
P R O F E S S I O N A L
MISSION
I am a creative director and designer with over 15 years of experience in the luxury, technology, and lifestyle sectors. I have collaborated with Fortune 500 companies, technology startups, beauty, healthcare, luxury hotel and restaurant groups, large public institutions, and design agencies.
My unique approach to creative leadership, design thinking, and brand development emphasizes impactful storytelling and nuanced perspective. I aim to craft meaningful experiences that elevate the human spirit and are as beautiful as they are impactful.
I am a Co-founder at VALENCE, a startup focused on light electric vehicle (LEV) technology. There, I manage creative direction, oversee product development, and provide
strategic leadership. I am committed to positively impacting local communities by enhancing the advantages of human-scale transportation. Take it Local!!
I am also part of the design duo LOVARO, working with Allen Zadeh. Together, we blend product design, visual identities, lighting, and interior design to develop innovative and modern products and branded experiences. Our designs showcase an elegant and practical lifestyle, emphasizing simplicity and intentionality. We focus on creating accessible forms for everyday use and adapting ideas and solutions to meet today's needs.
P E R S O N A L
Vision
I am an experienced sailor, an adventurous skier, and a regular handyman. Above all, the thrill of travel fuels my spirit, especially when immersed in a vibrant new culture and savoring its delicious cuisines. I have seen breathtaking landscapes in North and Central America, Europe, and Africa. Although I live in New York City, my home is Marrakech. Seeing how diverse people find unique solutions to common problems is fascinating and would make for an excellent book or TV series hosted by Stanly Tucci.
I thrive on nomadic lifestyles, welcome the unknown, and enjoy fitting all life’s essentials into a compact, portable package. I love thinking through each item, selecting for maximum value, versatility, and style. I am fortunate to have lived in Milwaukee, Boulder, San Francisco, Los Angeles, Berlin, and New York City, each
contributing a unique chapter to my story. I am passionate about interior design and architecture and strive to create cozy spaces wherever I go.
My digital and physical art includes painting, sculpture, photography, filmmaking, and installation. It aims to challenge how we perceive the world and encourage our minds to explore alternate realities. I enjoy connecting with the craftsmanship of physical objects through activities like woodworking, pottery, painting, and landscape architecture.
Staying informed about design, lifestyle, and fashion trends inspires and motivates my creative endeavors.
E V E R Y D A Y
Values
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By nurturing a mindset of gratitude, we can discover joy in even the smallest things, fostering a sense of contentment and satisfaction.
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By genuinely listening and empathizing with others, we strengthen our connections and cultivate a deeper understanding and acceptance of diverse perspectives.
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People are always my top priority, and I truly believe that! With genuine joy and deep care for others, I focus on nurturing long-term client and vendor relationships founded on trust and mutual respect.
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This involves looking after one’s physical, mental, and emotional well-being. Acknowledging the importance of self-care and establishing boundaries enables us to refresh and sustain a sense of balance amid life’s demands.
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It is essential to be a lifelong learner and consistently pursue self-improvement. The world is always evolving, and by seeking knowledge and growth, I strive to remain relevant and adapt to new challenges.
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I earned degrees in Architecture (ARCH) / Environmental Design from the University of Colorado at Boulder and a BFA in Graphic Design / Media Arts from Art Center College of Design in Pasadena, CA.
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Arsome Technology
Beauti Control
BlackBerry
Bloomberg
Cardinal Health
Colgate
Coty
HBO
Hospital for Special Surgeries
Inter Parfums
Jabra
Johnson & Johnson
Microsoft
Nissan
NYC TLC
NYU
OXO
Panasonic
Porsche Design
P&G Prestige
Renault
Tefal S.A.S.
WORX -
Co-Founder & CEO
VESMA Electric Inc.Jul 2023 - Present
New York, New York, United StatesVESMA Electric Inc. designs, develops, and commercializes light electric vehicles that support the needs of local transportation consumers shifting away from short-trip car dependency
Co-founder / Product Manager / Creative Director
LOVARO.mobilitySep 2013 - Jun 2022
New York, New YorkBetter-performing local transporation tools for the rest of us. Most urban eBikes force people to limit and adapt behavior around stubborn products originally intended for activities like mountain riding or road racing. LOVARO upends this tradition with purpose-built eBikes designed around riders’ actual needs. We blend safety, utility, performance, and beauty to create products of lasting value
Co-founder / Creative Director
LOVARO.co / Product Design & BrandingJul 2011 - Jun 2022
Dumbo, BrooklynCo-founded the strategic design consultancy to create products, brands, UX/UI, graphic content & consumer experiences for Fortune 500 and entrepreneurial companies. Client management, creative direction, design work, and presentations for significant projects involving multiple stakeholders, research, design, and engineering teams. www.lovaro.com
Strategic Brand & Product Development Consultant
R3 LABJul 2008 - May 2011
New York, NYIndependent strategic design consultant for clients including Smart Design, Studio Lekker, TIAA-CREF, Polytechnic Institute of New York University, Adelman Travel Group, Coty Inc, Global Strategic Design Office at Johnson & Johnson, Inter-Parfums, P&G & Jérôme Bérard.
Communication Design & Brand Strategy
Smart DesignMay 2007 to Jul 2008
New York, NYConcept design, strategic branding, UX/UI & product design for World Kitchen, Cardinal Health, OXO, Hewlett Packard, Nike, RIM, BP Global and Johnson & Johnson.
Creative Direction + Brand Strategy
La CausaJun 2005 - Mar 2007
Greater Los Angeles AreaBrand strategy and visual design consultant for a Los Angeles based startup clothing label. Directed the Presidio School of Management MBA students in building strategic company goals, business plan and sustainable production strategy. Structured the brand through all aspects of the consumer/product experience