HIE Collection

Name & Graphic Identity

WHAT
HIE is a Danish vegan luxury leather goods brand.

WHY
HIE takes his name from going quickly or leaving to another place, as in “I high down to New Orleans.” HIE also means ethically superior.

HIE merges simple luxury with performance, creating a framework that elevates the marriage design regardless of material. HIE’s visual identity is centered around an elegant and extended sans serif that plays on movement and a monogram where the “H” evokes architectural interlocking in the urban landscape. The graphic environment uses a series of alternate, complementary letterforms and monograms to extend the identity in unique and personal ways, fostering a sense of individual connection.